Holiday bows. Rudolph's nose. Ho! Ho! Ho! Babies like the color red. Perhaps because it is one o f the first colors they see. Babies are born with limite d c olor vision. Researchers Adams, Courage, and Mercer (1994) report in their article, "Systemic Measurement of Human Neonatal Color Vision," that 74% of newborns in their study sample were able to see a patch of red set against a neutral hue, 36% were ab le to see green, 25% yellow, and a scant 14% a patch of blue. "At 1 mont h, performance improve d s omewhat although infants still showed clear evidence of discriminating only the red patch." In the 2010 article, "Infants' Preferences for Toys, Colors, and Shapes: Sex Differences and Similarities," researchers Jadva, Hines and Golombok found that 12-, 18-, and 24-month-olds "preferred reddish colors to blue." Similarly, researchers Anna Franklin, Laura Bevis, Yazhu Ling, and Anya Hurlbert found that 4- and 5-month-olds looked ...
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